Helping Shira and Shayna Scale Their Business to Help Over a Million Professionals

Clients:
Shira and Shayna

Business:
HowTo ABA

Location:
Toronto, Canada

Building Structure and Growth Strategies

When Shira and Shayna from HowTo ABA reached out to me, their business was already growing and profitable, but they lacked a structured plan for scaling. They described their approach as "throwing things at the wall to see what stuck." While their business had potential, they needed help organizing their operations, building a sustainable growth strategy, and reclaiming their time.

The Challenges

Before we started working together, Shira and Shayna were struggling to scale their business effectively. They didn’t have a clear system in place to manage their growing operations, and their processes were unstructured. Although they had some success, they knew they could accomplish more if they had the right framework in place. Additionally, they were spending too much time handling tasks themselves, leaving them with little room to focus on high-level business growth or personal time.

Building Structure and Growth Strategies

One of the first things we focused on was building a strong structure for their business. By implementing systems and processes, we created an organized foundation that allowed them to focus on strategic growth rather than reactive problem-solving.

With this structure in place, their time now shifted to fulfilling their mission. So their organic traffic grew significantly. We worked on improving their website and blog content, which increased their visibility and allowed them to reach a larger audience. We also expanded the impact of their podcast. Additionally, we focused on customer service improvements, which played a major role in growing their membership base by 50% or more.

Expanding Revenue Streams

One of the key aspects of our work together was identifying new opportunities for revenue. We helped Shira and Shayna introduce multiple new revenue streams, adding products to their offerings and enhancing their existing services. We worked on ensuring their pricing accurately reflected the value of their products, which not only increased their revenue but also strengthened the core services they were already providing.

The result was a stronger, more consistent revenue stream that allowed them to continue growing their business while providing exceptional value to their members.

Reclaiming Time and Scaling the Team

Another challenge Shira and Shayna faced was being too involved in the day-to-day operations of their business. They couldn’t take vacations without bringing their laptops and handling customer support, which was draining and unsustainable. We helped them identify tasks they could outsource and build a team that could manage those responsibilities, giving them back their time and allowing them to focus on the parts of the business that required their direct attention.

As a result, they were able to go on vacation without needing to handle customer emails or issues, confident that everything was running smoothly in their absence. This newfound freedom allowed them to focus on strategic growth rather than getting caught up in the details.

A Supportive Partnership

Shira and Shayna were initially skeptical about finding someone who truly understood their business and cared as much about it as they did. However, as we worked together, they realized that we were deeply invested in their success. They appreciated that we not only understood their business model but also their mission, goals, and the unique challenges they faced in their industry.

They felt supported in a way they hadn’t experienced with previous hires, knowing that we were as committed to their success as they were. This trust allowed us to push their business to the next level, creating long-term growth that paid for itself and more.

The Transformation

Working together, Shira and Shayna’s business became more organized, more profitable, and more sustainable. They were able to scale their team, increase their revenue, and reclaim their time, all while building a business that continued to grow.

In their words, working with us “took the stress out of everything” and gave them the clarity and confidence they needed to continue scaling their business successfully. They are able to focus on the aspects of the business they enjoyed while trusting that the rest was being handled efficiently.

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If you're ready to scale your business like Shira and Shayna did, we’’d love to help you build the systems, strategies, and support you need. Let’s take your business to the next level together.  Contact us today.