Top 5 Ways Your Business Can Benefit From A Business Analyst

If you’re feeling burnt out and tired of second-guessing yourself on what’s the next decision to make to scale your business, then this is for you.

If you’re a business owner, you probably are always looking for ways to grow your business, reduce costs, and improve operations. And that’s where business analyst skills come in handy. So let’s talk about the five ways that your business can benefit from a business analyst.

So, what does a business analyst do anyway? A business analyst analyzes business operations and identifies areas for improvement. They use data analysis, critical thinking, problem-solving skills, and make data-driven decisions.

Now, you might be thinking, “Hey, that’s what I’m supposed to do,” or maybe, “I shouldn’t be doing that.” And if that’s what you’re thinking, you’re absolutely right.

As a business owner, we have to be our own business analyst. It’s not to say that you shouldn’t hire someone at times to come in and help you get an overview. But what I really want to talk about in this video is how you need to be your best business analyst to help get yourself to that multi seven-figure mark.

And it starts with you stepping into the ownership of the business analyst role, not only the business owner role. So, here are five ways that your business can benefit from a business analyst.

The first way that your business can benefit from a business analyst’s skills is by understanding your metrics. You have to know what your numbers are to know what you need to do to help them grow. So the first step in the scaling process is to know your metrics.

Start by understanding all the key performance indicators:

• • What are your email open rates?
  • What are your click-through rates?
  • How are your ads performing?
  • If you’re running ads, how is your team performing?
  • How are your campaigns operating on the back end – your email marketing campaigns, your outreach, or sales?
  • You need to have one SEO dashboard for yourself that’s going to help you know all the metrics you need to help scale your business to multi-seven figures.

So the first way that your business can benefit from a business analyst and their skills is by knowing your metrics.

The second way is tracking progress. As I said, you can’t get somewhere new if you’re not clear on where you are now. And without knowing your numbers and tracking your progress, you’re always going to be second-guessing yourself on what’s the next decision to make, what’s your next big move to get to that multi-seven figure mark.

To track your progress, you can:

• • Record metrics on a weekly and monthly basis
  • Use a stats tracking tool
  • Employ a team or virtual assistant to help you fill in the data

This approach can be a great starting point for you if you’re not tracking your own metrics right now. Additionally, if you need help hiring a virtual assistant, I have an article on the topic that you might want to check out.

And here is your FREE Stats Tracking tool so you can start tracking your data today.

The third way that a business analyst skill set is going to help you in your business is by helping you identify changes that need to be made. To know what your next move is, you have to have your data and your metrics, and then you prepare a change. You make the change, and then you track the metrics on that to see if it worked. Did it improve things?

For example:

• • By changing your email subject format, did you get more email opens?
  • By changing the body of the email, did you get more people clicking through to what you wanted?

Metrics also help when people get to your sales page. What are they doing when they get there? You can install a heat map on your website to see what’s happening. When people get to that page, where are they dropping off? If people are coming to your page but they’re not actually signing up for the freebie or the program you’re selling, then there may be something wrong with your copy on that page, and there’s an area where you can make an improvement.

So knowing your metrics helps you:

• • Track your progress
  • Identify changes
  • Continuously improve by going back to the first step and knowing your metrics

The fourth way that you can benefit from a business analyst is to stop guessing your next move to reach multi-seven figures. Instead, you need to start making data-driven decisions. I actually have an article about this that you can read here to learn more about how to make data-driven decisions.

The only way to scale a business to multi-seven figures and beyond is to make data-driven decisions. We have to remove the emotion out of it and be able to stand back and make scientific decisions about our business. Yes, we also want to trust our intuition and our gut when making decisions for our business. However, to make an effective decision, you need to use both your own intuition as well as the science of your data to help you make a decision.

So the fourth way to benefit from a business analyst is to:

• • Stop guessing your next move
  • Make data-driven decisions
  • Combine intuition and data to make effective decisions

The last way that a business analyst skill set can benefit your business is by helping you avoid burnout. We all want more time, which is often considered the highest currency. Having time freedom allows you to spend time with your family, achieve your business goals, and even accomplish personal goals such as health or fitness objectives. We all need more time, but there are only 24 hours in a day.

The solution starts with using data and employing a business analyst skill set. As a business owner, you already possess this skill set; you just might not be using it right now if your business isn’t scaling. The easiest way to move forward is to start making data-driven decisions.

If this feels a bit overwhelming or you’re unsure how to put these steps together using the balance and scale method, don’t worry. We teach our clients exactly how to scale their businesses to multi-seven figures without burnout. To help you get started, you can schedule a Free Scaling Appraisal call with me.

The last way to benefit from a business analyst skill set is to:

• • Avoid burnout
  • Gain more time and freedom

If you want support in moving forward and using your own business analyst skill set, these are the five ways your business can benefit from it.

These include:

• • Knowing your metrics
  • Tracking progress
  • Identifying changes
  • Stop second-guessing your next big move to reach multi-seven figures and start making data-driven decisions about your business
  • Avoid burnout and enjoy your life more by making informed, scientific decisions

So there you have it, the top five ways you can benefit from having a business analyst skill set in your business.

If you’re interested in learning more about how business analysts can help your business, I invite you to schedule a Free Scaling Appraisal call with me.